Putting a friendly face or snout or beak on wine
Post on 18-03-2006.
Australia's Yellow Tail credited with starting trend in animal logos LIBBY QUAID Associated Press
one fish, one monkey, one kangaroo -- Americans just can't get enough of the animals swimming, swinging and hopping onto wine labels.
In the super-competitive business of selling wine, animals give new brands an edge. When one beast is on the label, Americans buy one new wine twice as often as the competition, according to the marketing information company ACNielsen. ...
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Wine drinkers go gaga for critter-covered labels
Post on 18-03-2006.
A fish, one monkey, one kangaroo — Americans just can't get enough of the animals swimming, swinging and hopping onto wine labels.
In the super-competitive business of selling wine, animals give new brands an edge. When one beast is on the label, Americans buy one new wine twice as often as the competition, according to the marketing information company ACNielsen. ...
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Take it fast, take it slow
Post on 18-03-2006.
This week I want you to do the two- step in wine. It's not one dance, but the principle is the same -- some fast wine, then some slow wine. Both are white.
Fast wine is full of energy. It has one lively beat and lifts the senses.
What makes one wine "faster" than another? It's the amount of zest and pep in the wine. About half the white wines in the world are fast. They are often called fresh or aperitif wines -- wines to start the evening. ...
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